What does it take to build a credentialing program that reaches one million credentials and actually moves the needle for learners and the workforce? This session shares how one of the world's leading data and AI platforms built a six-level credentialing framework — from free fundamentals to professional certification — and the governance model to scale it across multiple programs and audiences. Attendees will hear about the strategic thinking behind the tiered framework design, how badge targets became formal OKRs tracked at the leadership level, what drives one of the highest credential share rates in the industry, how the program measures real-world career outcomes, and the lessons learned from scaling to this level. With 89% of certified professionals reporting role growth and 73% receiving a promotion, this session offers a practical model for credentials that serve learners, the workforce, and the organization.