Trust is one of the most valuable assets a testing organization has—but how is it built, protected, and restored? Join fellow assessment professionals for an interactive discussion on reputation management in credentialing and testing. Explore practical strategies for strengthening your brand, responding to crises, communicating during disruptions, and building ongoing credibility with candidates, employers, and other stakeholders. Participants will exchange real-world experiences and leave with actionable ideas for enhancing organizational reputation before, during and after the next challenge arises.