Name
That Just Happened!
Description

Disruptions are inevitable. No matter how carefully program operations are planned, something eventually goes wrong either related to exam content, the administration experience, a viral complaint, or the scoring process. How a program responds can be the difference between a brief hiccup and a lasting threat to its credibility. In this interactive panel, three seasoned professionals bring the perspectives of program leadership, marketing and communications, and psychometrics to three realistic disruption scenarios. Given only moments to react, each panelist will share how they would respond, revealing where their priorities align and where tensions emerge among defensibility, transparency, candidate experience, and reputation. Attendees will leave with practical strategies to anticipate crises, respond quickly, and keep their program resilient.

Primary Topic
Business Strategies
Session Area
Certification & Licensure (C&L) Division, Technology-Based Assessment Committee, Security Committee, Marketing Committee