Name
Why Do Some Candidates Succeed While Others Struggle? Rethinking the Journey to Exam Day
Description

Candidate success is shaped by far more than what happens on exam day. From registration and scheduling to exam preparation, readiness, and the testing experience, every step of the certification journey influences candidate confidence and outcomes. This panel brings together leaders from credentialing, learning, and assessment to share real-world case studies on how organizations are improving the candidate journey. Panelists will discuss how they are using AI, data, readiness insights, and operational improvements to create more seamless, personalized certification experiences. Attendees will learn practical strategies for improving exam preparation and readiness, reducing friction throughout the certification journey, and measuring the impact of candidate experience initiatives. The session will provide actionable insights that can help organizations better engage candidates, support success, and strengthen certification outcomes.

Primary Topic
Delivery and Candidate Experience
Session Area
Certification & Licensure (C&L) Division, Workforce Skills Credentialing Division, Technology-Based Assessment Committee, Marketing Committee, Health Sector SIG