High-stakes testing relies on validity. However, as organizations accelerate marketing efforts—often using generative AI—a dangerous gap can open between integrity and commercial promotion. Aggressive or exaggerated marketing messaging risks misrepresenting exam validity, creating false candidate expectations, and inviting regulatory scrutiny. This panel discussion explores how "AI hallucinations" and overhyped commercial claims inadvertently skew the public perception of assessment integrity. Industry experts will share strategies to bridge the communication gap between marketing teams and psychometricians. Attendees will learn how to establish strict internal guardrails to ensure public-facing collateral accurately reflects the true validity, reliability, and security of their testing programs without hindering brand growth.