Kristin Lansing is the Founder and Director of NeoWise, a consultancy focused on helping organizations uncover, validate, and strengthen evidence of human skills—such as critical and creative thinking and collaboration—hidden in their existing assessments and curricula. She brings more than fifteen years of innovation in assessment and learning design and has contributed to major international initiatives, including work with the UN, NAEP, and the OECD as lead assessment designer for PISA’s creative thinking assessment. Her research appears in top-tier journals and invited chapters, and her forthcoming book with Fast Company, You, Optimized (Spring 2027), translates the buzz around critical thinking, creative thinking, and collaboration into real-world, relatable guidance for real learners and workplaces.