Is your organization’s marketing team constantly juggling the demands of various internal stakeholders without the time, influence, or space to be seen as a strategic driver of growth?

In the traditionally conservative assessment industry, the pace of change is accelerating. Shifting learner expectations, rapid technology adoption, evolving policy landscapes, and increasing competition are raising the stakes and creating new opportunities for marketing leaders to shape the future.

This post-ATP, interactive 2-hour workshop is your opportunity to pause the day-to-day grind and re-engage as a strategic thought leader. Alongside peers from across the assessment ecosystem, you will reflect on shared challenges, deepen your understanding of stakeholders, identify the forces influencing your organization, and outline actionable strategies to drive lasting impact.

In this session, you will:
Explore the evolving dynamics of the assessment industry and hear how peers are adapting their strategies to stay ahead
Discuss marketing challenges unique to our space, including what’s working, what’s not, and where new opportunities lie
Learn how to identify, prioritize, and shape bold strategies that go beyond execution and help your organization lead change rather than react to it.
Build one or more documented, actionable strategies that you can bring back to your team and start implementing immediately.

Whether you are part of a certification body, test publisher, or education company, this session is designed to help you evolve your marketing mindset, reframe your organization's value, and reimagine your role in driving growth and transformation.