For emerging credentialing programs, breaking through a saturated market can be a challenge—especially when competing for attention among working professionals. But what if the key to long-term sustainability and brand recognition lies in reaching future professionals before they even enter the workforce? This session explores how credentialing organizations are beginning to shift their focus toward high school and pre-career audiences to build early awareness, spark career interest, and cultivate a pipeline of credential-ready candidates. By targeting younger learners, programs can position themselves as trusted partners in career development while aligning with broader industry and workforce readiness initiatives.