Subject matter experts (SMEs) are the cornerstone of creating high-quality exams that accurately assess knowledge, skills, and abilities. This presentation will delve into the value of SMEs in exam development, emphasizing their pivotal role in ensuring content validity and relevance. Attendees will discover effective strategies for identifying, recruiting, and retaining top-tier SMEs, focusing on the people who drive progress and open up new possibilities. Practical tips will be shared on fostering strong relationships, providing meaningful incentives, and creating a collaborative environment that maximizes SME contributions. Join us to learn how to harness the expertise of SMEs to enhance your exam development processes and unlock the full potential of your assessments