Subject matter experts (SMEs) are vital to creating valid, relevant certification exams, but they’re also busy professionals, not trained test developers. This session examines how thoughtful strategies for engaging SMEs can improve exam quality and program success. The first talk covers best practices for recruiting, motivating, and managing SMEs, including tools for virtual and in-person collaboration. The second offers lessons from the IT certification world, exploring how to balance expertise and psychometrics, manage conflicting views, and adapt to changing technologies. The session ends with a Q&A and group discussion, giving attendees concrete ideas for building stronger SME partnerships.