Poorly written RFPs can lead to confusion, misaligned responses, and wasted time—for vendors and certification bodies alike. In this session, we’ll share examples of what makes an RFP effective (or ineffective), from mismatched word limits to unclear evaluation criteria. You'll learn how to request the right level of detail, when to ask for visuals or diagrams, and how to ensure responses are directed to the right audience. Leave with practical tips for writing RFPs that attract better partners and clearer responses.