Digital credentials are no longer just nice to have. They’re becoming essential signals in hiring, licensure, and certification ecosystems. Yet too often, credentials are issued and forgotten: invisible to employers, unverifiable by systems, and underutilized by candidates. In fact, 91% of HR leaders actively look for digital badges when reviewing candidates, yet only 46% regularly see them in applications — leaving most programs invisible at the very moment employers are paying attention. In this session, you’ll learn how leading assessment and credentialing teams are designing credentials that don’t simply mark achievement. Backed by research from 500+ employers and 200+ credential issuers — and examples from programs like Syracuse University, Junior Achievement, and the University of Illinois — we’ll explore a practical blueprint for building credentials that are: Explainable to both human and machine readers Verifiable in real-time, with embedded evidence and endorsements Discoverable across hiring systems, transcripts, and public directories Trusted by employers and aligned to real-world skills and outcomes Whether you’re issuing digital certificates for certification, licensure, or professional development, this session will show how to make credentials usable, visible, and impactful — not just earned.