Name
Beyond Certification: Engaging Candidates Through the Full Credentialing Journey– A PMI Case Study
Date & Time
Thursday, September 18, 2025, 4:45 PM - 5:30 PM
Speakers


Description
As the global credentialing market evolves, going beyond certification is now essential to sustaining candidate engagement and ensuring long-term program relevance. This session explores how European certification programs can extend their value across the entire candidate journey—through localized services, AI-enhanced experience, and career development touchpoints. Using China, the fastest-growing market, as a case study, PMI and its strategic Asia partner will share real-world examples and insights on how to adapt regional go-to-market strategies and amplify the program impact.
Location Name
Meeting Room 9
Full Address
Clayton Hotel Burlington
Dublin
Ireland
Dublin
Ireland
Session Type
Presentation
Session Area
Certification/Licensure
Primary Topic
Candidate Experience