Discussing the traditional methods of scenario-based role play in assessment and highlighting the challenges and limitations associated with human-led assessments. We will then delve into the capabilities of AI in this context, emphasizing the ability of AI to provide consistent, unbiased, and personalized feedback to participants. The risr/AI Simulated Coach will be introduced as a cutting-edge tool that leverages AI to create realistic and dynamic role play scenarios, demonstrating live some of the multiple use-cases.