Assessment organisations build a lot - new features, new formats, new tools. But when you ask who asked for them, and whether test takers are actually better off because of them, the answers are often uncomfortable. Most assessment teams are making decisions based on what they believe their test takers need, not what they've actually validated. This session gives participants a practical method to close that gap. Working at their own workstations, each person maps their current priorities, surfaces the assumptions sitting underneath them, identifies the riskiest one, and designs a lightweight test they can run the following week - no specialist tools, no research budget, and no prior experience with product research required.