What if the biggest barrier to valid assessment isn’t candidate ability – but the experience we’ve designed around it? Today’s test takers expect more than a secure exam – they expect an experience that is intuitive, transparent, and built to support performance. Yet many programs still introduce friction that can undermine outcomes. This session challenges that status quo, exploring how organizations can embed the test taker experience across the full lifecycle – from preparation to score reporting. We’ll examine how experience and integrity can work together to drive more valid, equitable results. Participants will leave with practical strategies to reduce friction, improve clarity, and support candidate readiness – while maintaining strong security. We’ll also explore how insights from the preparation journey can inform smarter, more effective assessment design.