Beyond Marketing: Advancing ATP’s Strategic Goals

This interactive session will explore how the Marketing Committee’s work supports ATP’s broader strategic goals, not simply through traditional marketing activities, but by strengthening member engagement, improving the volunteer pipeline, increasing the visibility of ATP’s divisions and committees, and expanding thought leadership. We will discuss how current initiatives are being prioritized and managed, including audience segmentation, ATP-Global communications, the LinkedIn newsletter, and planning for the 2027 member survey. Participants will also consider the role the Marketing Committee can play in advancing these efforts and strengthening ATP’s overall impact.