This session explores two innovative and distinctly different job analysis approaches that move beyond traditional methodologies, demonstrating how organizations can leverage modern study designs, advanced analytics, and stakeholder-driven processes to generate actionable evidence about professional practice. The first case study examines a comprehensive job analysis to update a complex competency framework. The second case study presents an accelerated job analysis for an organization seeking workforce intelligence rather than a traditional exam blueprint. Through a comparative discussion of these two approaches, panelists will explore key considerations related to thoughtful study design, stakeholder engagement, data collection, analytics, timeline, cost, and deliverables. Attendees will leave with fresh ideas for modernizing their own job analysis processes while maintaining the validity and defensibility expected of certification and licensure programs.