Willow Rodriguez is Director of Marketing at Strasz Assessment Systems, where she leads integrated marketing strategy and execution across brand, communications, events, content, and customer experience. She brings 11+ years of experience supporting growth in complex B2B environments, with a focus on assessment, credentialing, SaaS, and professional services — and 15+ years of event planning and execution experience.

Her work centers on connecting strategy with execution—translating technical solutions into clear, compelling value and supporting sales enablement, customer engagement, and organizational growth. Willow has led cross-functional marketing initiatives, developed event and communications strategies, and overseen customer feedback and NPS programs since 2015.

Willow is an active member of the Institute for Credentialing Excellence (I.C.E.) and the Association of Test Publishers (ATP). She regularly participates in industry events, including the American Society of Association Executives (ASAE) Annual Meeting, ATP Innovations in Testing, the FARB Summit on Regulatory Excellence, and Certification Network Group (CNG) events.