Subject Matter Experts (SMEs) are the cornerstone of any certification program—yet they present both our greatest strength and most persistent challenge. Traditional exam development relies heavily on SMEs, demanding extensive time and resources for recruiting, training, and motivation. While a truly exceptional SME is invaluable, discovering these gems often means sifting through many less suitable candidates. What if this process could be transformed? Imagine a SME Agent that automates recruitment and onboarding, elevating both efficiency and quality. At Cisco, we are pioneering an innovative, AI-driven approach that leverages automation and crowdsourcing: SMEs are recruited and trained and write and peer-review exam questions collaboratively—before any direct engagement even begins. Join us to discover how Cisco is redefining the SME experience, streamlining certification development, and setting a new standard for program excellence.