The real challenge for credentialing organizations today isn’t just attracting candidates—it’s keeping them engaged long after the credential is earned. Many programs struggle to maintain engagement post-certification, missing opportunities to drive continued growth, learning, and affiliation. This panel session brings together credentialing leaders from diverse industries to explore real-world strategies, lessons learned, and the evolving role of credentials in lifelong learning. Panelists will share retention successes and failures, whether through stackable credentials, micro-credentials, membership integration, or employer-aligned pathways. Attendees will hear how programs are increasing lifetime value through thoughtful design, communication, and ecosystem partnerships. Learn how credentialing programs create meaningful, multi-touch journeys that keep candidates coming back and ensure credentials remain relevant throughout a professional’s career.