Next generation product development is necessary for education and credentialing assessments to stay relevant in a rapidly changing learning and professional landscape. This session equips testing programs with tools and resources to guide innovation, research, and successful new product design. Using well-researched and proven methods, product and design professionals with experience in tech, ed-tech, and testing, will lead attendees through hypothetical new product design steps. Attendees will learn how to develop innovative product ideas, assess potential, and make informed, data driven decisions about how and when to move forward. From design sprints to ability analyses, business model canvases and user/candidate communities, attendees will explore methods to speed the strategic planning process across a range of product and service innovations. If your testing program wants to stay ahead of the curve and ensure ongoing innovation, this session will set you up for success!