Rebranding is more than a visual change—it’s a strategic move that can reposition an organization in a competitive and evolving credentialing landscape. This panel brings together leaders who have recently undertaken rebranding initiatives to share why they made the leap, what they gained, and what they learned along the way. Panelists will discuss how evolving markets, shifting candidate demographics, and organizational growth can prompt a need to refresh identity. Attendees will hear real-world perspectives on navigating risk, stakeholder engagement, budget realities, and change management—gaining insights they can apply whether they’re exploring a subtle refresh or a full transformation.