Full Name
Ada Woo
Job Title
Vice President
Company
Innovative Learning and Assessment Solutions
Speaker Bio
As Vice President of Innovative Learning and Assessment Solutions at Ascend Learning, Dr. Ada Woo oversees the research and development of cutting-edge learning and assessment products. Her team ensures that all components of the organization’s measurement and learning science expertise are efficiently integrated across Ascend’s diverse product portfolio.
With a career spanning two decades in the assessment field, Dr. Woo brings a wealth of experience to her role. Before her tenure at Ascend, she served as chief of staff for ACTNext, the innovation arm of ACT, Inc., and as the director of measurement and testing at the National Council of State Boards of Nursing (NCSBN). Beyond her responsibilities at Ascend Learning, Ada is active in the education and technology community. She is an appointee of the Iowa Innovation Council, a state governmental body dedicated to fostering innovation within Iowa. At the national level, she has held chair positions in various committees for the National Council of Measurement in Education (NCME) and the Association of Test Publishers (ATP). Currently, Ada is chair of the ATP Global Board of Directors.
Dr. Woo earned her Ph.D. in Quantitative Psychology from the University of Texas at Arlington. Her research delves into areas such as personalized learning, adaptive testing, technology-enhanced assessment, and the evaluation of 21st-century skills.
With a career spanning two decades in the assessment field, Dr. Woo brings a wealth of experience to her role. Before her tenure at Ascend, she served as chief of staff for ACTNext, the innovation arm of ACT, Inc., and as the director of measurement and testing at the National Council of State Boards of Nursing (NCSBN). Beyond her responsibilities at Ascend Learning, Ada is active in the education and technology community. She is an appointee of the Iowa Innovation Council, a state governmental body dedicated to fostering innovation within Iowa. At the national level, she has held chair positions in various committees for the National Council of Measurement in Education (NCME) and the Association of Test Publishers (ATP). Currently, Ada is chair of the ATP Global Board of Directors.
Dr. Woo earned her Ph.D. in Quantitative Psychology from the University of Texas at Arlington. Her research delves into areas such as personalized learning, adaptive testing, technology-enhanced assessment, and the evaluation of 21st-century skills.
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