Tyler Tu is a certification and credentialing leader with more than 20 years of experience building and scaling global programs that validate skills and unlock opportunity. As Head of Adobe Digital Marketing Certification, he expanded the certification portfolio from 10 to more than 60 exams and grew the certified community by 460%, driven by a relentless focus on learner success.

At Adobe, Tyler reimagined the certification experience through a customer-first lens, prioritizing usability, accessibility, and real-world relevance. He modernized exam governance and psychometric practices to improve fairness and trust, enhanced global and multilingual exam delivery, and strengthened exam security—ensuring a consistent, high-quality experience for learners worldwide. He also introduced AI-driven tools and workflows into exam and course development, accelerating content creation while improving quality, consistency, and alignment with evolving customer and market needs.

Guided by a learner-first mindset, Tyler is passionate about helping individuals translate skills into real career outcomes. He thrives on partnering with global SME communities to build future-ready certifications that support long-term professional growth.