This panel brings together leading European and international experts who contributed to the ATP publication Considerations for the Use of Generative AI in Test Development. Panelists will share practical guidance on how to use generative AI effectively and responsibly across every stage of the test development lifecycle — from job task analysis and blueprinting to item and metadata generation, item review, and ongoing maintenance.

The session will dive into where generative AI delivers the greatest value, provide a clear framework for when and how to incorporate it, and offer essential considerations for organizations operating within Europe’s evolving regulatory landscape. Attendees will also learn how to assess their organization’s readiness for AI adoption and measure the return on investment (ROI) of generative AI initiatives.

Drawing on real-world success stories from both European and global assessment programs, panelists will provide actionable insights to help you optimize your test development practices. Whether you're just beginning to explore AI or are looking to scale your efforts, this session will equip you with the tools to innovate responsibly — keeping fairness, accessibility, and human-centered design at the core. Don't miss this opportunity to future-proof your assessment programs and lead with confidence in the age of AI.