In a world of short attention spans and long decision cycles, how does your certification program connect meaningfully with potential test takers? This ignite session brings together a lineup of marketing and assessment experts to explore some of the more common communication channels and give you food for thought in bitesize sections, sure to promote further ideas, intrigue, and discussion. With a single channel to focus on and being forced to stick to the point by auto-advancing slides, each speaker will share quick, actionable insights commenting on the channels pros and cons. We will also look at how to work out a return on investment, and how each channel can be optimised to ensure you are maximizing user experience, accessibility, and ultimately GRABBING ATTENTION! Attendees will leave with a broad toolkit of ideas they can tailor to their own certification program’s goals, audiences, and budgets.